DS, Lancia and Alfa Romeo will work together to develop a new generation of cars
According to some media, three premium brands in the structure of the new Stellantis group - DS, Lancia and Alfa Romeo, will cooperate in the joint development of the new generation of cars that will be presented in 2024.
DS's product director confirmed that the three brands will receive propulsion systems and technologies that will not be available in other Stellantis models.
"We are working with our Italian colleagues on specific premium models, drives and features to distinguish premium brands from major brands," Marion David told Automotive News.
The models that Lancia, Alfa Romeo and DS have specially planned for the next few years will be developed and offered to the market. The next generation of cars, however, will unleash the full potential for synergy within the newly formed company.
"Cars that are already in development will be launched," says David. "And then for the next generation, we're focused on creating synergies that are the reason for the merger."