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How did the Porsche crest come about?

How did the Porsche crest come about?

One of the most recognizable coats of arms in the auto industry was created in 1952.

Strongly inspired by the coat of arms of the city of Stuttgart, the Porsche crest was created a few years after the first 356 model was produced.

In the center it shows a rearing horse and is framed by the contours of a golden shield.

The city's name is placed above, surrounded by the national colors - red and black - and stylized horns derived from the coat of arms of Württemberg-Hohenzollern. First of all, the Porsche logo acts as a protective roof.

Although the Porsche 356 had been in the works since 1948, the idea for the logo came a few years later, in mid-1951, when the director of Porsche Stuttgart and owner of Porsche cars, Ottomar Domnick, launched a design competition with a grand prize of 1,000 DEM. No one won the prize, and the idea was developed "across the pond", in New York.

There, Max Hoffmann, originally from Austria, the owner of a European car import company, starts importing the 356.

With this car, he won the prize for the most interesting car at the Concours d'Elegance. However, the esthete Hoffman sees that something is missing and at the dinner with Ferry Porsche, she emphasizes that Porsche needs a coat of arms - a recognizable logo for a stronger identity.

Porsche accepts the idea. Porsche designer Franz Xaver Reimspieß is tasked with creating a company emblem that will appropriately symbolize its origins, as well as the quality and dynamism of its products.

The coat of arms was introduced in 1952 and since then it has gone through five editions, but essentially it has not changed much.

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