Another Bavarian brand is currently working on several purely electric models that will debut in the next 10 years. However, the ambitions of the producers from Ingolstadt are much bigger. According to the head of the company, Marcus Disman, Audi plans to become purely "electric" in the next 20 years.
In fact, it is a time frame that is conceived as necessary to complete the transition, write Vrele Gume. According to Disman, Audi is currently setting a deadline for the phasing out of current models with internal combustion engines. The cars in question will either become purely electric or will be euthanized.
By the end of 2021, the Ingolstadt brand will have six purely electric models on offer, along with 12 plug-in hybrids. However, that is just the beginning. Audi wants to have twenty electric cars on sale by 2025, and if it succeeds in achieving that, it could become a manufacturer like Tesla sooner rather than later.
However, it should not be forgotten that Ingolstadt announced that they will continue to develop internal combustion engines, in an attempt to make them as efficient as possible. So, regardless of the fact that Audi will start phasing out the SUS engine, petrol engines will still have their place in the portfolio. "Plug-in" hybrids are likely to serve as long-distance models, giving customers who frequently travel hundreds of miles "from the train" the opportunity to own usable vehicles. Those who are not outspoken "long-distance runners" will be able to rely on electric cars. At the moment, there are only four different electric models of Audi on offer, with two being actually model variants. The Audi e-tron, e-tron Sportback, e-tron S and e-tron Sportback S are currently the only ones of their kind in the Ingolstadt range. However, by the end of the year, the Audi e-tron GT and Audi Q4 e-tron will enter the scene, with probably a couple of new "plug-in" hybrids.
Given all the above, the goal of the "four rings" brand to become purely electric in the next 20 years is not so unattainable. Will other premium manufacturers follow this matrix?
BMW also has ambitious plans when it comes to electrifying its models, although it seems that the latter has arrived "at the party". The BMW iX is the first true electric car from the Bavarian manufacturer since the i3, and it is not yet officially on sale. Although Audi’s e-tron models on the market rest on existing platforms, they are not just electrified versions of existing models, as is the case with the BMW iX3. The same can be said for the Mercedes-Benz EQC. Of course, Munich also plans to fill the electric offer in the near future, including the i4, the electrified series 7, the iX1 and possibly even the electric M5. BMW also wants to phase out internal combustion engines, although the deadline for achieving that process could be slightly longer than Audi's.