The Paris Motor Show brought many news, in the form of new models, but also stories about the future of certain brands. Alfa Romeo, an Italian company that has been in financial trouble for several years, still has a bright future, according to the main man of Stellantis.
Carlos Tavares talked to the media during the Paris Motor Show and talked about the legendary brand Alfa Romeo. On this occasion, he stated that the Italian brand will achieve record financial results this year.
"The most difficult times have definitely passed and Alfa is on the right track." Alfie is doing very well, we have turned the business around and it is now profitable. This brand is now in a situation where it can finance its own future," said Tavares. According to him, the turnaround was done even before the launch of the Tonale model.
Tavares guarantees that Alfa's future is secure, and for many years to come. "This will be a record year for the brand." Alpha is quiet for the next 10 years. "Since we created Stellantis, her turnaround has been spectacular," adds the Stellantis chief.
As a reminder, recently Alfa Romeo was in a hopeless situation with only two active models. Tonale was recently introduced, a compact SUV model that immediately won the place of the brand's best-selling model. At the same time, a number of novelties were announced for 2024, including a sedan positioned above the Giulia model.
As Index.hr writes, Carlos Tavares emphasized that Alfa Romeo, DS and Lancia are three premium brands in Stellantis and that as such they can now make a "limited contribution to the group compared to other brands". However, much more is expected from these brands in the future.