The Romanians announce big changes, they are forced to transfer the production of another model to the African continent.
Dacia has announced that it has been forced to move production of the Jogger model to its facilities in Tangier, Morocco. The reason is the release of production capacity for the new model, the first from the C segment.
Let's remind you, it is a new SUV model, based on the previously presented Bigster concept.
Dacia also confirmed that the new generation of Duster, planned for 2024, will be produced at its parent factory in Mioveni, Romania.
The factory in Morocco was opened in 2012, and currently only the Sandero is produced there, which at the beginning of 2023 holds the title of the best-selling model in Europe.
According to data for January, 907,000 new cars were sold in Europe, and the most sought-after with 20,836 units and an 18 percent increase was the Sandero. It left behind the VW T-Roc (17,754; +29%) and the Toyota Yaris (16,004; +52%) in third place.
Dacia is currently the golden cock of the Renault company, a brand that, after renewing its range, is now also entering the C segment.
The recipe for success is the reuse of proven Groupe Renault technology and a focus on providing only what customers really need in a car.
In other words, minimal research and development costs allow the Romanian brand to operate with a high margin.
