• Dacia and the organizers of the UTMB® World Series competition - UTMB Group and The IRONMAN Group - have announced a multi-year collaboration
• From 2022, Dacia becomes the official technical partner and exclusive automotive partner in the UTMB® World Series races to be held in Europe and Africa, including the final UTMB® Mont-Blanc race.
In the automotive world, Dacia has a reputation as a brand that paves new paths: literally and figuratively. Pragmatic approach as well as modern, simple and robust design, allowed Dacia to focus on what really matters to customers: affordable prices and enjoyment of life. In line with Dacia's aspirations to profile itself as a brand for nature lovers, the collaboration with the UTBM® World Series is a new way to enable everyone to connect with nature through trail races.
The UTMB® World Series is the most demanding trail racing championship in the world, where all runners can experience the adventure of UTMB® racing through the biggest international races in the most spectacular locations. He shares many basic principles with Dacia: the spirit of solidarity, inclusion and the development of smart spending. This cooperation allows them to move those values together.
Cooperation has been agreed for the period from 2022 to 2024. As the first Official Technical Partner of the UTMB® World Series and the exclusive Automotive Partner, Dacia will provide key operational support in races held in Europe, primarily by providing robust off-road vehicles.
"We in Dacia have been working with full commitment for more than 15 years to break the conventions of the automotive industry. The great success achieved by our legendary SUV Duster personification is the principles of our brand and our aspiration to connect with people who love nature. We are very excited to work with the UTMB® World Series. That will increase the awareness of customers about our brand and additionally connect us with people who enjoy nature. "
Xavier Martinet, Senior Vice President, DACIA & LADA, Marketing, Sales and Operations
“The basic idea of the UTMB® World Series races is: to give athletes an adventure to enjoy the natural beauty in its purest form. We are once again looking for new ways to take our sustainable business initiative a step further. That is why the fact that Dacia is based on the principles of smart consumption and environmentally friendly solutions is extremely important to us. The IRONMAN Group is pleased to welcome Dacia into its family and we look forward to a successful future collaboration. ”
Matt Wikstrom, Director of Partnership Development at The IRONMAN Group
"We are thrilled to be cooperating with Dacia. Their business philosophy fits perfectly into the UTMB® World Series. We launched the UTMB® World Series competition to bring together the entire trail race community and create an inclusive sports system for all athletes. Our core values naturally intertwine with Dacia's. That is why we look forward to working together on inclusiveness, love of nature and sustainability, which are the principles we share, as the competition continues to expand into the largest European, Middle Eastern and African markets. ”
Frédéric Lénart, CEO of UTMB Group
The partnership between UTMB® Group and The IRONMAN Group was announced last May when the UTMB® World Group competition was launched. The first race will be held from April 7 to 10 in Croatia under the name Istria 100 by UTMB®. 25 international races have been confirmed for this year. These races are the only way runners can qualify for the UTMB® World Series final race: UTMB® Mont-Blanc 2023.
About UTMB® WORLD SERIES
The UTMB® World Series is the largest trail racing competition in the world. It gathers the biggest stars of that sport and amateurs at the biggest international races in the most spectacular locations. The UTMB® World Series is based on a love of mountains and a philosophy of sustainable development. It gives runners the opportunity to experience UTMB® adventures around the world, in races to be held this year in Asia, Oceania, Europe and America. This is the only way runners can qualify for the UTMB® Mont-Blanc race in France, the final of this prestigious competition.
