Wednesday, 16 November 2022 06:35

Audi got a new logo - modernization of tradition

Audi got a new logo - modernization of tradition Audi got a new logo - modernization of tradition

The four rings, of course, remain, but are now integrated into the black background.

In the auto industry, the fashion of changing logos has taken hold, and even Audi has not resisted this trend.

Instead of 3D effects, which were used by almost all car manufacturers for their emblems, today 2D simplicity is at the price.

Audi is another brand that has embraced this trend, introducing a new 2D mark for its vehicles and brand-wide branding.

The four rings remain, but are now integrated into the black background.

The idea of ​​a 2D Audi logo dates back to 2016, but it didn't really take off until 2020, when the German automaker began rethinking its corporate identity, deciding that it wanted the four rings to look the same everywhere.

The first new model to receive a new emblem on the front fascia is the recently presented Audi Q8 e-tron.

And finally, a little reminder. Until now, the Audi logo looked like this:

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