The famous luxury car Jaguar will become 100% electric from 2025, announced the British manufacturer Jaguar Land Rover, which presented its new "green" strategy.

The company, which belongs to India’s Tata Motors, has expressed a desire to introduce some innovations under the leadership of a new CEO, Frenchman Thierry Bollore.

The British company has promised to invest 2.5 billion pounds (2.8 billion euros) annually, mainly for electricity.

"By the middle of the decade, Jaguar will experience a renaissance so that we have a purely electric luxury brand," the company stated.