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Toyota increased market share in Europe, sold over one million vehicles

Toyota increased market share in Europe, sold over one million vehicles

The best selling models were Corolla, Yaris, Yaris Cross, RAV4 and C-HR.

Toyota Motor Europe (TME) sales increased in 2022 to a total of 1,080,975 Toyota and Lexus vehicles, despite the European car market at the same time experiencing an 11 percent decline compared to the previous year.

In the same period, TME's market share rose to a record 7.3 percent, an increase of 0.9 percentage points compared to 2021.

Toyota also consolidated its position as the second best-selling passenger car brand in Europe. A key factor behind TME's results was the continued, strong customer demand for an attractive range of electrified vehicles that includes battery-powered versions, fuel cells, as well as plug-in hybrids and self-charging hybrids.

Total sales of TME electrified vehicles increased by 14 percent compared to the previous year, to 718,608 units, which now represents 66 percent of total sales, or 74% in Western Europe.

Brands and sales results by model

The Toyota brand sold 1,030,508 vehicles in 2022, an increase of three percent compared to the previous year.

The best selling models were Corolla, Yaris, Yaris Cross, RAV4 and C-HR with 74 percent of the total volume.

The launch of new models in this period, including the all-new Aygo X, Corolla Cross Hybrid and the bZ4X, as a battery electric SUV, increased overall customer demand.

The total share of electrified Toyota models increased by 16 percent compared to the previous year, to 677,823 vehicles sold, representing 65 percent of the brand's total sales.

Lexus sold 50,467 vehicles in the same period, with an average share of electrified models of 81 percent of the brand's total sales.

The large range of SUV models - RX, NX, UX, GX and LX - accounted for 89 percent of total sales.

While 2022 was plagued by supply chain issues and the suspension of exports to Russia, the outlook for 2023 is currently much brighter due to the introduction of a new generation of RX models this month, with three different electrified powertrains, i.e. the arrival of the RX 350h Hybrid version, then the RX 450h+ Plug-in Hybrid, along with the first RX 500h turbo Hybrid.

A little later, in the spring, Lexus will start delivering its new battery-powered RZ 450e electric vehicle, which is built on a new dedicated platform.

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