First, Ford announced the end of its Fiesta small city car, and now it has announced a new victim of its strategy.

It's the Focus, which replaced the Escort back in 1998, and since the first generation has announced itself as one of the best compact cars - which it remains to this day.

Along with the robust off-roader Bronco (from spring 2023) and pick-up Ranger, it also includes icons like the new Mustang or the large electric pick-up F-150 Lightning, according to the HAK Review.

By 2030, all Ford models should be fully electrified. SUV and crossover models with higher margins will remain on offer.

Ford intends to distribute its products in the future through four pillars. Sports models such as the Mustang or Mustang Mach E are classified as Wild Performance.

Extreme adventurers like the Bronco and Ranger Raptor will be sold as Ultimate Outdoor. The successful compact SUVs Kuga and Puma will be part of the Urban Escape group in the future. In the Active Adventure class, there will be large Explorer-style SUVs.

The Puma electric SUV is coming next year, and an electric replacement for the Kuga in 2024.