In the automotive industry has to be marketing pickup trucks, are the easiest job. All of us are familiar with the ads - An oversized dually slams through a concrete wall, a voice actor in his best movie trailer baritone introduces the "all-new, more capable" Brodozer 4500 as showing the truck towing the U.S. Navy Pacific Fleet, the camera pans back.
Than, this approach to advertising has trapped pickup engineers into a vicious cycle of chasing max tow and payload numbers, sincerely, is of little use to the average buyer, to the point that the added performance and capability. Once your combined truck and trailer weighs more than 26,001 pounds, legally you should be carrying a commercial driver's license, after all.
2024 Ram Power Wagon 2500 engine
Currently the biggest mystery is the powertrain, about the latest generation of Ram HD pickups. We believe that might carry over, the existing 5.7-liter V8, 6.4-liter V8, and 6.7-liter Cummins-sourced inline-six turbodiesel. At least some of the engines might gain the mild hybrid equipment from the 1500 as a method to improve fuel economy, one is possibility. The Power Wagon and the rest of the Ram 2500 and 3500 lineup could debut as soon as the 2023 North American International Auto Show in January, so about them, soon, we will know more.
The brand new for 2023 Ram 1500 has impressed many with its class leading ride and well executed interior, to the point of attracting the attention of die hard Chevy fans and Ford. How Ram’s HD trucks can pull off the same trick, how there are heavy-duty pickups and there are a high-margin product, it could mean some big returns in the cash office.
As on previous models, the grille looks similar, but the hood shape is new, and the bumper appears to be an all new design that kicks up on the ends below the headlamp housings. Also are similar the rearview mirrors, but the plastic wheel arches feature a slightly new design with a notch at the top. New design are the taillamps, but for obvious reasons the tailgate doesn’t display the Power Wagon nomenclature. However, traditional Power Wagon kit is the integral front winch.
Estimated Arrival and Price
Still undecided is price, but without revolutionary technology or powertrain updates the Power Wagon will need to stay near the current model's $54,540 base MSRP. Probably the 2024 Ram HD and Power Wagon to break cover at the 2023 Detroit auto show. Currently assembled in Ram’s Saltillo, Mexico, facility, Ram HD assembly is slated to be moved to its Warren, Michigan, plant in or around 2024, where it will be produced alongside the 1500. We will see, whether or not Ram will wait until the move is completed to put the next-gen HD trucks on sale. Tradition dictates that it hit showrooms by the third quarter of 2023, either way.