The Compare the Market website analyzed search data from 158 countries in 2018, 2019 and 2020
Toyota is not only the best-selling car brand in the world, the brand is also the leader in terms of search on Google. BMW, last year’s number one, dropped significantly in this year’s search.
The Compare the Market website analyzed search data from 158 countries in 2018, 2019 and 2020. The total number of car brand searches in 2020 was approximately 88 million. According to the study, Toyota ranked first in 55 countries, representing 34.8 percent of the total number of countries analyzed.
A year earlier, that position was still occupied by BMW, which experienced a huge drop in search volume during the year ravaged by the pandemic. A year earlier, BMW was the most sought-after car brand in 118 countries, compared to only 34 countries in 2020. That represents a drop of 64 percent.
Mercedes-Benz is in third place again this year. Interestingly, the Kia and Ford brands did relatively well, finishing in fourth and fifth place. Both car brands were in last place in 2019, and each was in first place in only one country.